Digital Marketing

Catalog description

Fall, Spring & Summer 3 Credit Hours Reviews foundational elements of digital marketing including the evolution of the Internet, digital disruption, customer lifetime value, and digital consumer behavior. It explores the major tools that marketers use in digital marketing including paid search, SEO, social media, mobile, display, email, website & landing pages, and measurement of these tools. The course also examines security, privacy, trust, and reputation in a digital environment. Lastly, the future tools used in digital marketing will be examined, with particular emphasis on artificial intelligence and the impact on Marketing. Prerequisite: MRKT 300. Prerequisites: MRKT 0300 and MGMT 0237 (or equivalent)