Integrated Marketing Communications

Catalog description

Spring & Summer (Even) 3 Credit Hours This course examines the planning, development, and execution of integrated marketing communication programs with a focus on the promotional aspects of the marketing mix. Both traditional and online applications of marketing strategies are studied as they pertain to achieving an organization’s goals and objectives. The analysis of advertising media, the preparation of advertising programs, and the formulation of campaigns are included in the course. Prerequisite: MRKT 0300