Retail Management

Catalog description

Spring & Summer (odd) 3 Credit Hours This course will review the principles of successful retail management, including managing retail operations, digital and physical retail, merchandising, promotion, supply chain, strategy and location analysis. Emphasis is given to the omnichannel retailing environment and how physical and digital retailing come together to create a seamless customer experience. Prerequisite: MRKT 300. Prerequisite: MRKT 0300