MKT 3210

Consumer Behavior

Missouri University of Science and Technology · UGRD · Fall 2026

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Introduces and applies important concepts, principles, and theories to understand consumer decision-making processes in the purchase, usage and disposal of goods and services. Examines the influence of cultural, social, and psychological factors on consumer behavior.

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Class #missouri_science_and-MKT3210Fall 2026UGRD3 credits
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