MKT 5410
Big Data Consumer Analytics
Missouri University of Science and Technology · UGRD · Fall 2026
1 section
Catalog description
In this course, we will discuss the challenges that companies face in extracting and utilizing insights from consumer Big Data to implement innovation in various marketing activities. Additionally, we will explore various approaches of analyzing consumer Big Data. The course will include lectures, case studies and simulation. Prerequisites: Bus 6622 or both Mkt 3110 and one of the following: Stat 1115, Stat 1116, Stat 3113, or Stat 3117.
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001
Availability not recently verifiedClass #missouri_sandt-0678Fall 2026UGRD3.0 credits
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