MKT 5310
Digital Marketing and Promotions
Missouri University of Science and Technology · UGRD · Fall 2026
1 section
Catalog description
A managerial examination of integrated marketing communication (IMC) and creativity, with a focus on digital media and new marketing concepts. Specifically, we will look at innovative marketing techniques such as viral marketing, brand communities, experiential marketing and guerilla tactics. Prerequisites: At least Junior standing.
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001
Availability not recently verifiedClass #missouri_sandt-0676Fall 2026UGRD3.0 credits
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