MKT 3210
Consumer Behavior
Missouri University of Science and Technology · UGRD · Fall 2026
1 section
Catalog description
Introduces and applies important concepts, principles, and theories to understand consumer decision-making processes in the purchase, usage and disposal of goods and services. Examines the influence of cultural, social, and psychological factors on consumer behavior. Prerequisite: MKT 3110.
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001
Availability not recently verifiedClass #missouri_sandt-0670Fall 2026UGRD3.0 credits
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