ERP 6610

Advanced Customer Relationship Management in ERP Environment

Missouri University of Science and Technology · UGRD · Fall 2026

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The course emphasizes identification (targeting), acquisition, retention, and development (expansion) of (profitable) customers, as well as effective and efficient management of customers, using IT. SAP CRM, SAS BI tools, and mobile application development are used to illustrate concepts in the class. Research paper and presentation required. Prerequisites: ERP 2110 or preceded or accompanied by ERP 5110.

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Class #missouri_sandt-0401Fall 2026UGRD3.0 credits
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