U.S. Health Care System and Marketing Credits: 3

Catalog description

U.S. Health Care System and Marketing is a required course for the Doctor of Pharmacy degree program at The University of Missouri -Kansas City School of Pharmacy. It consists of two modules: U.S. Health Care System and Medication Safety (Module I) , and Health Care Marketing (Module 2). The learning objectives of the course are to (1) characterize components of the U.S. health care system at the macro level, including public health programs; (2) discuss medication errors and management within the U.S. health care system; (3) manage patients' health care needs using technological resources to optimize safety and efficacy of medication use systems; and (4) analyze the marketing process for health care projects and services, including business ethics in marketing activities. This course provides the context and builds the knowledge base for future required courses in economic, social, and administrative sciences.