MKT 5566

Predictive Analytics Using R Credits: 3

University of Missouri-Kansas City · UGRD · Fall 2026

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This course is designed to systematically introduce both business and non-business majors to the most commonly used models for predictive analytics. The course emphasizes models for analyzing customer data that aid managerial decision making in a variety of business settings. Students will be taught concepts pertaining to linear regressions, discrete choice models, classification models, and segmentation models together with hands-on training in R programming language.

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Class #missouri_kansas_city-1333Fall 2026UGRD
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