MKT 5565
Marketing Management Credits: 2
University of Missouri-Kansas City · UGRD · Fall 2026
1 section
Catalog description
Marketing management examines the role of marketing in driving profitable revenue growth in companies. The focus is placed on tools and approaches to analyzing and understanding customer needs- including the roles of market research and brand equity- and the development of integrated marketing plans to deliver to those needs.
Sections
Current meeting, instructor, credit, and enrollment details
001
Availability not recently verifiedClass #missouri_kansas_city-1332Fall 2026UGRD
- Days & times
- No scheduled meeting time
- Meeting dates
- —
- Location
- —
- Instructor
- Staff
Class numbers and section codes come from the registrar.
Spot missing or incorrect course data?