MKT 5560
Customer Insights and Communication Strategy Credits: 3
University of Missouri-Kansas City · UGRD · Fall 2026
1 section
Catalog description
A review of behavioral science concepts and related academic research to help understand customer behaviors and communications targeted to them. Special emphasis is placed on applications of these concepts to problems related to strategies of product, pricing, promotion, and place or distribution.
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001
Availability not recently verifiedClass #missouri_kansas_city-1330Fall 2026UGRD
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