E-Commerce and Digital Marketing Strategy Credits: 3

Catalog description

This course focuses on front-end and back-end marketing activities using digital as well as database marketing tools. Major topics include developing an overall digital marketing strategy that includes social media, online marketing, mobile marketing, search engine optimization, web analytics, E-commerce, and mobile marketing. The course focuses on developing the knowledge, understanding, and skills necessary to effectively manage marketing efforts delivered through social media, online marketing, and mobile marketing.