MKT 465

Introduction to Retailing and Pricing Credits: 3

University of Missouri-Kansas City · UGRD · Fall 2026

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This course presents an approach to retail and pricing management. Topics covered in the course include: retail strategy development, understanding the customer, retail information systems, market location selection, merchandise buying and handling, financial operations management, human resource management, operations management, store layout and design, laws ethics, and retail tactics.

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Class #missouri_kansas_city-1321Fall 2026UGRD
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