MKT 418

Advertising and Branding Credits: 3

University of Missouri-Kansas City · UGRD · Fall 2026

1 section

Catalog description

Students receive exposure to the planning, implementation, and evaluation of various advertising and promotion strategies. Topics covered will include communication process, brand positioning, branding strategies, creative strategies; media planning, and promotional effectiveness.

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Class #missouri_kansas_city-1317Fall 2026UGRD

Days & times: No scheduled meeting time
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Instructor: Staff

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