Sport and Recreation Marketing

Catalog description

This course examines the world of sport and recreation through the lens of creating revenue streams. The first overall goal of this course will be to focus on enticing consumers and fans alike fan in a competitive, fragmented, and global environment. The second overall goal of this course will be to discuss the management of sport and recreation at various levels while focusing on the role marketing plays in planning and decision making in attracting sponsors. Other areas of study will include athlete endorsements, brand management; globalization; sponsorship; media and broadcast rights involvement. Graded on A-F basis only. Credit Hour s : 3