Sport and Recreation Marketing

Catalog description

This course is designed to provide students with an understanding of the marketing process as it applies to the sport and recreation industries. Including topics such as: market research techniques, promotional developments, marketing strategies, and campaigns. Marketing within collegiate, recreational, commercial, and professional environments, as well as the use of sports/athletes as promotional tools for non-sport products will be examined. Credit Hour s : 3 Prerequisites: PRST 1010 , junior status