Tourism Management

Catalog description

This is an introductory course of the tourism industry and the principles of tourism management. Topics in this class include tourism origins, organizations and characteristics, tourism supply and demand, behavioral foundations (e.g., motivation, sociology of tourism), tourism research and marketing, emerging tourism markets (e.g., sport tourism), and tourism impacts (on economy, environment, and society). Special emphasis will be given to different tourism components/sectors (e.g., recreation, transportation, hospitality) associated with this industry. Graded on A-F basis only. Credit Hour s : 3