Seminar in Applied Multivariate Analysis in Marketing

Catalog description

Familiarizes students with multivariate analysis of data used for research in marketing. Emphasizes application of multivariate methods, presentation of set, performing preliminary assessment of data quality and distribution, assessing measurement quality, and conducting a variety of multivariate and structural equation models, regression, logistic regression, discriminate analysis, cluster analysis, multi-way frequency analysis, and ANOVA. Credit Hour : 1-3 Prerequisites: basic course in multivariate statistical methods; Ph.D. students only; instructor's consent