MRKTNG 9020

Seminar in Advanced Research Methods in Marketing

University of Missouri-Columbia · UGRD · Fall 2026

1 section

Catalog description

Familiarizes students with advanced research methods in marketing, emphasizing problem developmental and conceptualization, operationalization of research questions, measurement, and survey research. Credit Hour : 1-3 Prerequisites: MRKTNG 9010 or equivalent; Ph.D. students only; instructor's consent

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Class #missouri_columbia-4252Fall 2026UGRD

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