MRKTNG 9010

Introduction to Research Methods in Marketing

University of Missouri-Columbia · UGRD · Fall 2026

1 section

Catalog description

Introduces students to the research process. Examines philosophy of science, constructs and measurement issues regarding validity, and hypothesis-testing. Provides an overview of experimental and survey research methods, with introduction to qualitative research, model-building, and research using secondary data. Credit Hour : 1-3 Prerequisites: Ph.D. students only; instructor's consent

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Class #missouri_columbia-4251Fall 2026UGRD

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