Marketing Analytics for Business Decisions

Catalog description

A systematic, analytical approach to marketing decision-making. Students will be able to build their analytical skills through a combination of lectures, Excel-based software tools, and business case studies. Emphasis is on hands-on approaches for solving real-world marketing problems in domains such as segmentation, targeting, positioning, and resource allocation. The course will help students understand the financial impact of marketing expenditures including ROI assessment. Graded on A-F basis only. Credit Hour : 1-3 Prerequisites or Corequisites: MRKTNG 8180 Prerequisites: GPO consent required