MRKTNG 8750
Brand Management
University of Missouri-Columbia · UGRD · Fall 2026
1 section
Catalog description
Focuses on the creation and execution of profitable brand strategies. Examines the practice of branding, the key components of brand equity, and how firms can build and sustain successful brands in competitive markets. Credit Hour : 1-3 Prerequisites: MBA Program consent required, MRKTNG 8460 and MRKTNG 8470
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Availability not recently verifiedClass #missouri_columbia-4243Fall 2026UGRD
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