Database Marketing

Catalog description

A quantitatively-oriented, hands-on course regarding the use of customer data for making decisions about marketing campaigns and targeting of individual customers. Concepts and applications in this course emphasize statistical analysis of large datasets involving customer records. The analytical and statistical programming skills learned in the course should be useful in any data-oriented business environment. Graded on A-F basis only. Credit Hour : 1-3 Prerequisites: MBA Program consent required, MRKTNG 8460 , MRKTNG 8470 , MRKTNG 8180 , MRKTNG 8280