MRKTNG 8630

Business Analytics and Data-Driven Decision-Making

University of Missouri-Columbia · UGRD · Fall 2026

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This course introduces key analytical techniques and processes used in business decision-making. It covers descriptive statistics and methods for summarizing data both tabularly and graphically. Students also learn statistical inference, hypothesis testing, linear regression, and time series forecasting with a strong emphasis on applying these concepts to business scenarios. Graded on A-F basis only. Credit Hour s : 3 Prerequisites: May be restricted to MBA students during early registration

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Class #missouri_columbia-4236Fall 2026UGRD
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