MRKTNG 8470
Advanced Marketing Management
University of Missouri-Columbia · UGRD · Fall 2026
1 section
Catalog description
Develops knowledge and skills to manage marketing activities at the strategic and tactical levels. Course utilizes case studies, interactive class exercises, and advanced marketing readings. Students will learn to apply relevant concepts for effective marketing strategy development, marketing planning, and implementation of marketing mix decisions. Credit Hour : 1-3 Prerequisites: MRKTNG 8460
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Availability not recently verifiedClass #missouri_columbia-4235Fall 2026UGRD
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