MRKTNG 8280
Research for Marketing Decisions
University of Missouri-Columbia · UGRD · Fall 2026
1 section
Catalog description
Methods for generating and using information related to marketing decisions. The course is aimed at the manager who designs, conducts, and/or uses the research. Emphasizes the design of research studies to inform managers' decisions and techniques for gathering and analyzing primary and secondary data. Credit Hour : 1-3 Prerequisites: MBA Program consent, MRKTNG 8460 , MRKTNG 8470 , MRKTNG 8180
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Availability not recently verifiedClass #missouri_columbia-4230Fall 2026UGRD
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