Applied Statistics for Marketing Analytics

Catalog description

This course is designed to increase students' understanding of essential statistical methods, focusing primarily on interpretation and application in marketing contexts. During the course, students will apply statistical concepts and analyses in diverse marketing settings with a variety of data sets. By the end of the course, students will know when and how to apply fundamental statistical techniques in marketing situations, how to interpret the results of statistical analysis, and how to present results in a managerially useful manner. Graded on A-F basis only. Credit Hour s : 3 Prerequisites: MBA program consent, prior statistical coursework