Marketing Business Models

Catalog description

Builds on the foundations of Marketing 8460 and 8470. Focuses on the formulation and analysis of marketing strategy and contemporary business models for creating and capturing value in different industries such as consumer goods, services, retailing, media, sports, entertainment, and online businesses. Business revenue and profit models will be evaluated in conjunction with marketing performance. Credit Hour : 1-3 Prerequisites: MBA Program consent required, MRKTNG 8460 and MRKTNG 8470 . Cannot receive credit for both MRKTNG 8050 and MRKTNG 8070