Competitive Marketing Strategy

Catalog description

Builds on the foundations of MRKTNG 8460 and MRKTNG 8470 . Focuses on quantitative market intelligence-based design, execution, and adaptation of a market-drive business strategy to improve a firm's financial performance over time in a competitive environment. Uses a competitive, multi-period, marketing simulation game in which students are assigned to manage one of several firms competing in an industry. Prerequisites: MBA Program consent required: - MRKTNG 8460 and MRKTNG 8470 . Cannot receive credit for both MRKTNG 8050 and MRKTNG 8060 . Credit Hour : 1-3