MRKTNG 8050

Marketing Strategy

University of Missouri-Columbia · UGRD · Fall 2026

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Builds on the foundations of Marketing 8460. This course focuses on how a firm can formulate a market-driven business strategy in a competitive environment and the planning and implementation of marketing programs based on this strategy. Credit Hour : 1-3 Prerequisites: MBA Program consent required and completion of MRKTNG 8460 and MRKTNG 8470

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Class #missouri_columbia-4225Fall 2026UGRD
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