Data Analytics and Machine Learning for Business

Catalog description

(cross-leveled with MRKTNG 4910 ). Introduction and overview of Artificial Intelligence and Machine Learning applications in the domain of marketing and other business areas. Students will work with analytical tools and models, learn to derive actionable insight from using these tools, and gain knowledge of contemporary issues involving collecting, analyzing, and sharing data. Graded on A-F basis only. Credit Hour s : 3 Prerequisites: GPO Consent