CX: The Digital Customer Experience

Catalog description

Understand the increasing importance of Customer Experience marketing. Learn techniques to track and analyze the ever-changing nature of your digital customers, create feedback loops and fully embed the customer experience within your business. Explore automation techniques to deliver a timely and personalized customer service experience. Graded on A-F basis only. May be restricted during early registration to: Business students only and/or students who have declared the Digital Marketing Certificate. Some sections may be restricted to BSBA residential or BSBA Online students only. Credit Hour s : 3 Prerequisites: MRKTNG 3000 and MRKTNG 4650