Search Engine Strategies

Catalog description

Explore Search Engine Optimization (SEO), the process of optimizing a web page and its content to increase its visibility amongst users searching for keywords relevant to your site. Learn about powerful strategies and web-based tools that can be leveraged to gain valuable insights into your web traffic and how to improve your site's user experience. Learn how to implement a successful SEO strategy, where to research keywords, how to refine them, and when to use them. Understand how to interpret analytics reports and identify trends and issues and how to evaluate data to identify opportunities for improvement. Graded on A-F basis only. May be restricted during early registration to: Business students only and/or students who have declared the Digital Marketing Certificate. Some sections may be restricted to BSBA residential or BSBA Online students only. Credit Hour s : 3 Prerequisites: MRKTNG 3000 and MRKTNG 4650