Integrated Marketing Communications

Catalog description

Design, coordination, and management of marketing communications. Focus on the role of integrated marketing communications in the overall marketing process, with emphasis on advertising and sales promotion strategies and tactics. May be restricted during early registration to business students only and/or students who have declared the following certificate programs: Sales and Customer Development Certificate, Digital Marketing Certificate. Some sections may be restricted to BSBA residential or BSBA Online students only. Credit Hour s : 3 Prerequisites: MRKTNG 3000