Artificial Intelligence and Machine Learning Applications in Marketing

Catalog description

This course is intended to introduce students to cutting-edge Artificial Intelligence and Machine Learning (AI&ML) applications in the domain of sales and marketing. Students will use a proprietary, cloud-based software tool to learn about underlying models, but prior knowledge of programming languages is not required. The course will take an analytics approach and will require students to work with data sets. Graded on A-F basis only. Credit Hour s : 3 Prerequisites or Corequisites: MRKTNG 3000 Prerequisites: May be restricted during early registration to business students only and/or students who have declared the Sales and Customer Development Certificate