Services Marketing

Catalog description

Challenges, problems, and strategies specific to marketing in service industries. Topics include the unique characteristics of services and managing service-oriented businesses; service design and service recovery; service quality and customer satisfaction service pricing issues and demand management; and management of service customers and employees. Graded on A-F basis only. May be restricted during early registration to: Business students only and/or students who have declared the Sales and Customer Development Certificate. Some sections may be restricted to BSBA residential or BSBA Online students only. Credit Hour s : 3 Prerequisites: MRKTNG 3000