Advanced Professional Selling

Catalog description

Emphasis on the analytics approach to sales. This reflects the overall trends in business practice, and specifically in the world of sales with increasing reliance on Sales Force Automation (SFA) and Customer Relationship Management (CRM) tools. Students will need to come to class with laptops or tablets. Graded on A-F basis only. May be restricted during early registration to: Business students only and/or students who have declared the Sales and Customer Development Certificate on their academic plan. Some sections may be restricted to BSBA residential or BSBA Online students only. Credit Hour s : 3 Prerequisites: MRKTNG 3410 and MRKTNG 4420