Consumer Behavior - Honors

Catalog description

Dimensions of the consumer market and decision-making process of consumers; analyzing economic, psychological and socio-psychological influences on consumer market and buying behavior. May be restricted during early registration to: Business students only and/or Students who have declared the Sales Certificate on their academic plan. Some sections may be restricted to BSBA residential or BSBA Online students only. Credit Hour s : 3 Prerequisites: MRKTNG 3000 . Honors eligibility required