Marketing Research

Catalog description

Procedures for defining marketing research problems; specifying information requirements; collecting, analyzing, interpreting, and presenting data for use in marketing decision making. Utilizes student projects and research-related computer assignments. Prerequisites: MRKTNG 3000 and STAT 2500 (or STAT 2200 and one of the following: STAT 1200 , STAT 1300 or STAT 1400 ). Restricted to Business Students with Emphasis in Marketing or International Business-Marketing. Some sections may be restricted to BSBA residential or BSBA Online students only. Credit Hour s : 3