Personal Selling

Catalog description

Modern selling methods that focus on solving customer problems rather than using manipulative techniques. Principles underlying the sale process. Practical methods for building long-term customer relationships in business-to-business contexts are emphasized. Graded on A-F basis only. May be restricted during early registration to: Business students only and/or Students who have declared the Sales and Customer Development Certificate. Credit Hour s : 3 Prerequisites or Corequisites: MRKTNG 3000