Innovation and Audience Research in Digital Media

Catalog description

(cross-leveled with JOURN 4992 ). Capstone course brings together the reporting, editing, audience focus, management and marketing skills gained in previous journalism courses. Students evaluate audiences and sustainability for journalistic content, applications, products and experiences and plan, produce and promote internal and external projects. Graded on A-F basis only. Credit Hour s : 3 Prerequisites: C- or higher in JOURN 7304 or JOURN 7490 or JOURN 7560 or JOURN 7824 or JOURN 7832 or JOURN 7952