Applied Practice in Audience Strategy and Engagement

Catalog description

(cross-leveled with JOURN 4824 ). This course offers students hands-on experience in developing an audience through on- going engagement efforts. Students will build on past experiences as they develop skills and expertise in interpreting search engine optimization and social media analytics while applying them to build a strategy to connect readers, viewers, and customers to a brand. There will be weekly shifts at the Missouri School of Journalism's professional newsrooms and agencies, where students will carry out the work of managing social media accounts, planning and running face-to-face events, and experimenting with content creation and writing for various platforms to establish new best practices. Graded on A-F basis only. Credit Hour s : 3 Prerequisites: JOURN 7820 ; Graduate standing is required