Online Audience Development

Catalog description

(cross-leveled with JOURN 4812 ). With companies such as Meta and Google controlling the content distribution game, journalists and strategic communicators are often left to play cat and mouse. There are some tricks you can master, though, to stay competitive. Students will learn how algorithms work and how to create content designed to rank highly within them. They'll learn how to read and understand analytics to spot trends in web and social traffic, how to develop a strategy steeped in data, and how to communicate it all to their staff. Graded A-F basis only. Credit Hour s : 3 Prerequisites: Graduate standing, Missouri Online/Distance students only