JOURN 7248

Media Strategy and Planning

University of Missouri-Columbia · UGRD · Fall 2026

1 section

Catalog description

(cross-leveled with JOURN 4248 ). Course deals with strategic planning and the selection and evaluation of appropriate media outlets. Students gain a clear understanding of the problems and issues involved in crafting effective media strategies, creative problem solving and selection of appropriate media. Graded on A-F basis only. Credit Hour s : 3 Prerequisites: Graduate Journalism Majors only

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Class #missouri_columbia-3334Fall 2026UGRD

Days & times: No scheduled meeting time
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Instructor: Staff

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