Creating Cultures Through Effective Strategic Communication and Leadership

Catalog description

(same as LEAD 7244 ; cross-leveled with LEAD 4244W , JOURN 4244W ). The course focuses on the role culture and communication play in organizational success, management, and leadership. Rooted in principles of ethical persuasion and strategic communication, it helps students develop individual skills and abilities and the mindset of helping others achieve their goals. The course is distinctly different from traditional organizational studies because of its focus on communication and marketing principles. It offers hands on learning through the case method. Based on the experience and writings of CEO and world-renowned leader David Novak (Strategic Communication alumnus 1974). Graded on A-F basis only. Credit Hour s : 3