Psychology in Advertising

Catalog description

(cross-leveled with JOURN 4236 ). Application of psychological principles, learning, perception, motivation, attitudes to advertising. Emphasis on the increasing use of psychographics (the "lifestyle" factor) to understand consumer wants and buying behavior. Credit Hour s : 3 Prerequisites: JOURN 4204 or JOURN 7204 and JOURN 4952 or JOURN 7952 with a C- or higher