Magazine Publishing

Catalog description

(cross-leveled with JOURN 7994 ). This capstone experience explores key components and recent trends in the magazine industry. The primary focus is creating a magazine prototype that includes conceptualizing ideas and editorial for new titles, as well as business plans for advertising, circulation, finance and production. The course follows a nuts and bolts, learn-by-doing approach to how these components work together and influence one another. Graded on A-F basis only. Credit Hour s : 3 Prerequisites: C- or better in JOURN 4490 or JOURN 4832 , or C- or higher in JOURN 4408 and JOURN 4410 , JOURN 4416 or JOURN 4360