Event Planning and Promotion

Catalog description

(cross-leveled with JOURN 7274 ). Event planning is a skill that all PR professionals should have, but many have to learn on the job. This course will teach students how to plan, promote, coordinate and manage an event from start to finish. Students will gain hands-on, real world experience on event logistics such as picking a venue, creating the look of invitations, selecting food options, and managing a budget. Graded on A-F basis only. Credit Hour s : 3 Prerequisites: JOURN 4204 and JOURN 4952 with a C- or higher. During early registration, course is restricted to strategic communication students meeting the prerequisites. After early registration, course registration will open to journalism students who have met a JOURN 4824 corequisite or prerequisite Recommended: JOURN 4256