JOURN 4248
Media Strategy and Planning
University of Missouri-Columbia · UGRD · Fall 2026
1 section
Catalog description
(cross-leveled with JOURN 7248 ). Course deals with strategic planning and the selection and evaluation of appropriate media outlets. Students gain a clear understanding of the problems and issues involved in crafting effective media strategies, creative problem solving and selection of appropriate media. Credit Hour s : 3 Prerequisites: JOURN 4204 and JOURN 4952 with a C- or higher
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Availability not recently verifiedClass #missouri_columbia-3170Fall 2026UGRD
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